Businesses are starting to see that customer Reviews play a key role in decision making when buying. User Reviews are a valuable source of information that should not be overlooked.

Did you know that the perfect rating according to a * study is not 5 stars. Having an average of 5 stars can make consumers skeptical about the veracity of reviews. That’s why having a majority of positive Reviews versus a few negative Reviews brings some credibility and authenticity to your business. Tell yourself that any product or service can not please everyone. Fortunately, the more satisfied customers who share their experience through Reviews, the more your business will appear at the top of the search results. It is in this same direction that Avis Local brings its customers.

Experts have found that in all product categories, consumers take action when ratings turn around 4.6 and tend to decrease when the ratings reach 5/5.